Humayun Rashid – Founder of City Digital Edge (CDE Agency) & Apple Kid
Humayun Rashid is a digital marketing strategist, entrepreneur, founder of City Digital Edge (CDE Agency), and founder of Apple Kid, Apple products business serving customers across Pakistan. His experience building and scaling real businesses informs CDE Agency’s revenue-focused approach to SEO, PPC, CRO, content marketing, and web growth.
I help small businesses in the UK and USA get more customers online — through SEO, Google Ads, conversion rate optimisation, and performance-focused web design. Not vanity metrics. Measurable revenue growth.
SEO Google Ads – CRO – Local SEO – Technical SEO – AI SEO – E-commerce – Web Design – PPC Content Marketing
LinkedIn Profile – Email Humayun – CDE Agency
Humayun Rashid
Founder, CDE Agency & Apple Kid
City Digital Edge in LinkedIn🌐 citydigitaledge.com
Businesses founded
UK + US
Primary markets served
SMBs
Exclusively focused on
SEO
Core specialisation
Founder Story:
From building businesses from scratch to helping others grow theirs
My path into digital marketing didn’t begin in an agency class-room. It began with a real business problem: how do you grow a company with a limited budget when nobody can find you online?
I founded Apple Kid — Apple products and accessories store based at Hafeez Centre in Lahore, Pakistan. Building Apple Kid from the ground up meant learning SEO, paid advertising, and e-commerce optimisation the hard way — through real campaigns, real budgets, and real consequences when things didn’t convert.
What I discovered through Apple Kid is the same thing I see in almost every small business I speak to today: it’s rarely a traffic problem. It’s a conversion problem. Businesses invest in marketing that brings people to their website — but the website doesn’t convert, the ads bleed money, and the enquiries never come.
That insight became the foundation of City Digital Edge (CDE Agency). I built it as the agency I wished had existed when I was growing my own business — one that treats client budgets with the same care as their own money, focuses relentlessly on measurable outcomes, and doesn’t hide behind jargon or vanity metrics.
Today, CDE Agency works with small and medium businesses across the UK and USA, helping them generate more leads, customers, and revenue through SEO, Google Ads, CRO, web design, and content marketing.
Full name
Humayun Rashid
Role
Founder & Digital Marketing Strategist
Agency
City Digital Edge (CDE Agency)
citydigitaledge.com
Second venture
Apple Kid —
Hafeez Centre, Lahore
Markets served
United Kingdom & United States
Contact
humayun@citydigitaledge.com
Professional Experience
Career timeline & background
2024
– Present
Founder & Digital Marketing Strategist
City Digital Edge (CDE Agency) · citydigitaledge.com
Founded CDE Agency to provide revenue-focused digital marketing to small and medium businesses in the UK and USA. Built the agency’s methodology around a core insight: most SMBs don’t have a traffic problem — they have a conversion problem. Services span SEO, Google Ads, CRO, web design, content marketing, and social media.
SEO – Google Ads – CRO – Web Design – UK & USA Markets
Ongoing
Founder — Apple Kid
Apple Kid · Hafeez Centre, Lahore ·
Founded and operates Apple Kid, a verified Apple authorised reseller and accessories store based at Hafeez Centre, Gulberg III, Lahore. Apple Kid is a PTA-approved Apple Verified Business offering iPhones, MacBooks, iPads, Apple Watches, AirPods and accessories, with same-day delivery across Pakistan. Building Apple Kid from zero gave Humayun direct hands-on experience in e-commerce SEO, paid traffic, product page conversion, and scaling an online retail business — the same skills that now power CDE Agency’s client campaigns.
E-commerce SEO Retail Operations
Prior experience
SEO & Paid Traffic — Hands-on Practice
Self-directed, applied across own businesses
Deep practice in technical SEO audits, on-page optimisation, local SEO, link acquisition, Google Ads campaign structure, landing page testing, and conversion rate optimisation. Built expertise by running real campaigns with measurable results — not from theory alone.
Technical SEO – Local SEO – Google Ads – Landing Pages – CRO
E-commerce background
E-commerce Growth & Conversion Strategy
Apple Kid & associated projects
Practical experience growing an e-commerce business through product page optimisation, checkout flow improvement, Google Shopping campaigns, and organic search growth. This e-commerce background directly informs CDE Agency’s approach for retail and e-commerce clients.
E-commerce SEO Google Shopping Checkout Optimisation
Areas of Expertise
What Humayun specialises in
🔍
Search Engine Optimisation (SEO)
Technical SEO, on-page, local, and AI SEO. Focused on rankings that drive qualified enquiries, not just impressions.
📢
Google Ads & PPC
Search, display, and shopping campaigns. Focused on cost-per-lead reduction and return on ad spend for small business budgets.
📈
Conversion Rate Optimisation
Landing page analysis, UX improvements, and structured testing to turn existing traffic into more enquiries and sales.
🌐
Web Design & Development
Fast, mobile-first websites built to convert — not just to look good. Every design decision is tied to a conversion goal.
📝
Content Marketing
SEO-led content that builds authority, earns rankings, and moves prospects through the buying decision.
🏪
E-commerce Growth
Hands-on experience scaling an e-commerce business from the ground up — product SEO, shopping ads, and checkout conversion.
Also Founded By Humayun Rashid
Apple Kid — the business that built the methodology
Before City Digital Edge, there was Apple Kid — the business where Humayun learned everything that CDE Agency’s clients now benefit from. Growing Apple Kid from a startup into a verified Apple business required mastering exactly the same disciplines CDE Agency now offers: SEO that earns real rankings, paid traffic that converts, and a website that turns visitors into customers.
Business venture
Apple Kid
✓ Ecommerce Business selling original Apple Products
Apple Kid is an Apple products reseller serving thousands of customers across Pakistan. Building and scaling this business gave Humayun the real-world, high-stakes experience in e-commerce SEO, product page conversion, and online retail growth that now underpins CDE Agency’s approach for every client.
What working with Humayun Rashid looks like
⚠ Replace the placeholder results below with your actual client wins as they come in. Even one specific, honest result beats any amount of polished copy.
🇬🇧 UK · Local Services
3× enquiries
Local services business moved from page 3 to position 1 on Google within 4 months, tripling inbound enquiries without increasing ad spend.
Service: Local SEO + Technical SEO
🇺🇸 USA · E-commerce
−40% CPL
E-commerce brand reduced cost-per-lead by 40% through a full Google Ads restructure and landing page conversion overhaul.
Service: Google Ads + CRO
🇬🇧 UK · Professional Services
2× leads
Professional services firm doubled monthly inbound enquiries in 90 days through targeted local SEO and content strategy.
Service: Local SEO + Content
Publications, Interviews & Thought Leadership
Insights from Humayun Rashid
Follow Humayun Rashid on LinkedIn
Humayun posts daily on LinkedIn about digital marketing for small businesses — covering SEO tips, Google Ads strategy, CRO, and what’s actually working for UK and USA business owners right now.
in
Humayun Rashid | CDE Agency
Daily posts on SEO, Google Ads, and digital marketing for UK & US small businesses
Is your marketing producing results?
If your website isn’t generating consistent enquiries or your ads feel like a money pit, Humayun offers a free 15-minute website and marketing review — no pitch, just honest actionable insights.
Request Free Review Visit citydigitaledge.com
© 2026 Humayun Rashid · City Digital Edge (CDE Agency) · Apple Kid · humayun@citydigitaledge.com · LinkedIn
Frequently Asked Questions About Humayun Rashid
Who is Humayun Rashid?
Humayun Rashid is a digital marketing strategist, entrepreneur, and founder of City Digital Edge (CDE Agency) and Apple Kid. He helps small and medium businesses in the UK and USA grow through SEO, Google Ads, Conversion Rate Optimisation (CRO), web design, content marketing, and performance-focused digital strategies.
What is City Digital Edge (CDE Agency)?
City Digital Edge (CDE Agency) is a revenue-focused digital marketing agency founded by Humayun Rashid. The agency helps UK and USA businesses generate more leads, customers, and revenue through SEO, PPC, CRO, content marketing, social media marketing, and web development.
What services does Humayun Rashid provide?
Through City Digital Edge, Humayun provides:
- Search Engine Optimisation (SEO)
- Local SEO
- Technical SEO
- AI SEO
- Google Ads & PPC Management
- Conversion Rate Optimisation (CRO)
- Web Design & Development
- Content Marketing
- Social Media Marketing
- E-commerce Growth Strategy
Is Humayun Rashid an SEO specialist?
Yes. Humayun has extensive hands-on experience in technical SEO, local SEO, on-page optimisation, content strategy, and e-commerce SEO. His expertise was developed through building and growing his own businesses, including Apple Kid, before founding City Digital Edge.
What industries does CDE Agency work with?
City Digital Edge works with a variety of small and medium businesses, including:
- E-commerce brands
- Professional service firms
- Local service businesses
- Retail businesses
- Hospitality businesses
- Technology companies
- Healthcare and home service providers
What is Apple Kid?
Apple Kid is a founder-led Apple products business established in Lahore, Pakistan by Humayun Rashid. The business specializes in genuine Apple products, including iPhones, iPads, MacBooks, Apple Watches, AirPods, and accessories, serving customers across Pakistan through both online and physical retail channels.
Where is Humayun Rashid based?
Humayun Rashid is based in Lahore, Pakistan and works with businesses internationally, with a primary focus on serving clients in the United Kingdom and United States.
What makes Humayun Rashid different from other digital marketers?
Humayun combines practical business ownership experience with digital marketing expertise. Before launching a marketing agency, he built and grew Apple Kid, giving him first-hand experience in SEO, paid advertising, e-commerce growth, customer acquisition, and conversion optimisation.
Does Humayun Rashid offer website audits?
Yes. Humayun offers website and digital marketing reviews to help businesses identify opportunities for improving search visibility, website conversions, advertising performance, and overall online growth.
How can I contact Humayun Rashid?
You can connect with Humayun Rashid through LinkedIn, visit City Digital Edge at citydigitaledge.com, or email humayun@citydigitaledge.com to discuss your business goals and marketing challenges.
