About City Digital Edge – CDE Agency

We Are Not Marketers Who Learned Business. We Are Business Builders Who Learned Marketing.

City Digital Edge (CDE Agency) was not created in a boardroom. It was built through real-world business experience, hard-earned lessons, and a commitment to helping companies achieve measurable growth online.

Before City Digital Edge existed, our founder was focused on building a successful e-commerce business. Along the way came the challenges that many business owners know all too well: low website traffic, poor search visibility, disappointing marketing results, and websites that failed to convert visitors into customers.

Instead of accepting those challenges, we chose to understand them.

That journey led us deep into SEO, web development, conversion rate optimisation, content marketing, paid advertising, analytics, and customer psychology. Through years of testing, learning, and improving, we discovered what truly drives business growth online.

The result was City Digital Edge — a digital marketing agency built on practical experience rather than theory.

Our Story

Before founding City Digital Edge, our founder, Humayun Rashid, built Apple Kid, an e-commerce business specialising in Apple products and support services.

Like many entrepreneurs, the journey was not straightforward. Multiple websites failed to gain traction. Marketing campaigns underperformed. Valuable time and resources were invested into strategies that simply did not work.

Rather than viewing those experiences as failures, they became opportunities to learn.

Every challenge provided valuable insights into how search engines work, how customers make buying decisions, and how businesses can create sustainable growth online.

Through years of hands-on experience, we learned a simple truth:

Traffic alone does not grow a business.

Rankings alone do not generate revenue.

Marketing only matters when it delivers measurable business results.

These principles remain at the core of everything we do today.

Why City Digital Edge Was Created

As we successfully applied these lessons to our own businesses, we realised that thousands of companies face the same challenges every day.

Many businesses have excellent products and services but struggle with:

• Low online visibility
• Poor search engine rankings
• Weak conversion rates
• Ineffective advertising campaigns
• Websites that fail to generate leads or sales

Too often, they receive generic advice, confusing reports, and marketing strategies disconnected from real business goals.

City Digital Edge was created to change that.

Our mission is simple:

Help businesses generate qualified traffic, increase conversions, and achieve sustainable revenue growth through data-driven digital marketing.

What We Do

Today, City Digital Edge helps ambitious businesses across the UK and USA grow through a full range of digital marketing services.

Search Engine Optimisation (SEO)

Technical SEO, On-Page SEO, Local SEO, Content Strategy, Link Building, and AI SEO designed to improve visibility, rankings, and qualified traffic.

Conversion Rate Optimisation (CRO)

Heatmaps, A/B testing, landing page optimisation, funnel improvements, checkout optimisation, and UX enhancements that turn more visitors into customers.

PPC & Performance Marketing

Google Ads, Meta Ads, remarketing, conversion tracking, and performance-driven campaign management focused on ROI and revenue growth.

Web Design & Development

Fast, SEO-ready, conversion-focused websites built on WordPress and Shopify with strong technical foundations and exceptional user experiences.

Content Marketing

SEO blog writing, landing pages, topic clusters, buyer journey content, and content strategies designed to build authority and attract high-intent customers.

Social Media Marketing

Instagram, LinkedIn, TikTok, paid social campaigns, short-form video content, and strategic content calendars that increase visibility and engagement.

What Makes Us Different

Results Over Vanity Metrics

We focus on leads, conversions, revenue, and business growth—not impressions and vanity statistics.

Experience-Led Strategy

Every recommendation we make is influenced by real-world experience gained from building and growing businesses ourselves.

Transparency First

We believe clients should understand exactly what is being done, why it matters, and how success is measured.

Partnership Approach

We work as an extension of your team, aligning every strategy with your business goals and long-term growth plans.

UK & USA Market Expertise

We understand the unique opportunities, consumer behaviours, and competitive landscapes of both markets, helping businesses succeed locally and internationally.

Meet The Founder

Humayun Rashid is a commerce graduate, entrepreneur, and digital marketer with decades of experience in the technology and mobile industry.

After founding Apple Kid and experiencing firsthand the challenges of growing an online business, he dedicated himself to mastering SEO, web development, digital marketing, conversion optimisation, and e-commerce strategy.

Today, he leads City Digital Edge with a simple philosophy:

“The best marketing strategies are built through experience, tested through action, and measured through business results.”

Ready to Grow Your Business?

Whether you need SEO, PPC management, CRO, web design, content marketing, or a complete digital growth strategy, City Digital Edge is here to help.

If you’re looking for a digital marketing partner that understands business challenges because we’ve faced them ourselves, we’d love to hear from you.

🚀 Get a Free Consultation

📧 humayun@citydigitaledge.com

📱 WhatsApp: +44 7386 914310

At City Digital Edge, we help businesses across the UK and USA grow through smarter digital marketing, better user experiences, and strategies built to deliver measurable results.